Turns out it was never going to go away. OXO was sort of just changing how they were going to distribute them. It is nice to see OXO communicate directly in the source of the commotion and while this is an extremely small example, it does show the power of communicating directly with consumers.

Image from www.liquorsnob.com

In my short time in the cocktail world, this single tool has been the cornerstone of my drinks. Aside from the great ergonomics and top view measuring lines, this little guy facilitates two key concepts required to make great cocktails.

1. Measured amounts of ingredients
2. Consistency – with this tool each drink you make is the same as the previous drink

I can use other shakers, strainers, muddlers, and spoons to get a drink made, but without this measuring cup, I have no idea if I just poured a 1/4oz of Benedictine or not. The Pegu Blog has a post rallying supporters of this great tool and I hope it is successful. That said, I bought an extra tonight if OXO chooses not to bring it back from the dead.